In 2010, its four beer stores sold an estimated 4.9 million 12-ounce cans of beer, an average of over 13,000 cans per day, for gross sales of $3,000,000.
Whiteclay is located two miles from the Pine Ridge Indian Reservation in South Dakota, where alcohol consumption and possession is prohibited.
In 2017, the four liquor stores lost their licenses, and the town ceased to be the main supplier of alcohol to the reservation.
Nebraska Highway 87 forms the main street of Whiteclay |
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