ELMER'S GLUE LOGO

Elmer’s Products is an American-based company that has a line of adhesive, craft, home repair and office supply products. It is best known as the manufacturer of Elmer’s Glue-All. The logo for the brand was based upon “Elmer the Bull”, mate of Borden Inc.’s advertising mascot Elsie the Cow. Named one of the Top 10 Advertising Icons of the 20th Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the U.S. and Canada. Elmer was created in 1940 and lent to Borden’s then chemical-division as the mascot for Elmer’s Glue. In 1948 Elmer and Elsie’s offspring’s, Beulah and Beauregard were first introduced.