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The first "scented billboard", an outdoor
sign emitting the odors of black pepper and charcoal to suggest a grilled
steak, was erected on NC 150 near Mooresville, North Carolina by the Bloom
grocery chain. The sign depicted a giant cube of beef being pierced by a
large fork that extended to the ground. The scents were emitted between 7–10
am and 4–7 pm from May 28, 2010 through June 18, 2010.
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